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What a $500 website audit should actually give you
Plenty of “free audits” are a tool export with a logo on it. A useful audit tells you what is broken, what it costs you, and what to do first. The checklist And then the fixes — findings without repairs are homework, not a service. Demo article — placeholder content for the new site.
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Why your site loads slowly (and the three fixes that matter)
Most slow small-business sites are slow for the same three reasons. None of them require a rebuild to diagnose. 1. Images nobody resized A 4 MB photo scaled down in the browser still downloads at 4 MB. Serving modern formats at the size they are displayed usually takes a second or more off the first…
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SEO and GEO are not the same job
Search engines rank pages. Generative assistants summarise and cite them. The work overlaps, but not completely. What stays the same Crawlability, clear headings, fast pages and genuine subject coverage still do the heavy lifting. What is new Assistants prefer facts they can quote without hedging: explicit service lists, prices or ranges, service areas, hours, and…